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“With the start of the NFL season, many fans are frustrated with local blackouts on the service,” Eric Sorensen, senior contributing analyst, Parks Associates, said in a statement. “An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.”

What the service does suggest is that the NFL remains popular among U.S. households. Parks found that 68% of inter ...read more

New data from Parks Research’s OTT Video Market Tracker shows that service-stacking is at an all-time high. The Dallas-based firm’s quarterly survey of 10,000 internet households found that nearly 25% of respondents reported subscribing to nine or more streaming services in the first quarter (ended March 31). About 50% of surveyed homes have four or more services.

“Service-stacking in the U.S. continues, but there will be a saturation point where households will no longer be ...read more

Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any other segment of home entertainment — almost as fast, one observer noted wryly, as traditional cable loses subscribers.

From the article "Netflix Challengers: Are There Flies in the Ointment?" by Thomas K. Arnold.

The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins.

“We still sell a lot of DVDs at Walmart,” Thomas Hughes, EVP of worldwide TV & digital distribution at Lionsgate, told attendees Dec. 11 at the Parks Associates’ “Future of Video” confab in Marina del Rey, Calif. “We’re on the coasts, so we don’t see it. But other people still buy DVDs ...read more

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to Contour, and Comcast, which added it to the X1 platform. Amazon Prime also has been a supporting retailer of the digital library service Movies Anywhere since its 2017 launch. Keeping an eye on the hot ad-supported streaming trend, Amazon launched an AVOD service through its subsid ...read more

More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates.

The report, OTT Video Services: Disruptive Globalization, estimates approximately 200 million households had at least one OTT service at home at the end of 2018.

“The U.S. leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders,” said Brett Sappington, Parks A ...read more

Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according to data from Parks Associates.

While the Addison, Texas-based research firm sought to highlight the fact broadband homes consume five hours of streaming video weekly, the data underscored the fact traditional distribution channels continue resonate.

From the article "Parks: B ...read more

Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions, according to a report released June 11.

The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services.

Parks Associates says it will examine this transition for OTT “from disruptor to dominance” in the industr ...read more