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Wednesday, June 19, 2013

We Like Siri. We Really Like Siri.

According to a new report by Parks Associates, consumers are really digging Siri and Google Now voice capabilities, with 55% and 50% of Apple and Android smartphones users, respectively, saying they are "very" satisfied with the technologies.

"Adoption rates for voice control technologies have increased over the last year; roughly one-fifth of broadband users surveyed use either Siri or Google Now," says John Barrett, Director, Consumer Analytics, Parks Associates.

What ...read more

Thursday, June 13, 2013

115 Million North Americans to Have Access to Multiscreen Service from Pay-TV Providers by 2016

According to Parks Associates, 115 million North American pay-TV subscribers will have access to multiscreen services from their pay-TV provider by 2016.

In addition to that forecast, the research firm predicts that 90 million subscribers in Western Europe will be able to receive these services as well by 2016. Meanwhile 50 million subscribers in both Eastern Europe and the Asia-Pacific regions will be part of the action too.

"TV Everywhere has quickly become a standard ...read more

Thursday, April 18, 2013

Promos Lure People Back to Pay-TV

An interesting new study conducted by Parks Associates finds that the latest wave of discounts and promotions being offered are successfully luring consumers back to pay-TV services after having cut the cord.

The study finds that 44% of customers who re-subscribed to pay-TV services in the past 18 months said a promotion was a significant reason for their return.

"Most people leave pay-TV services due to economic factors, and these are the main influencers bringing them ...read more

Thursday, July 02, 2009

Smartphones to Reach 300M by 2013

Research firm Parks Associates says that annual sales of smartphones worldwide are poised for steady growth, more than doubling to 300 million by 2014 from just 131 million units in 2008.

"Consumers have a personal connection to their phones," says Harry Wang, Director, Health and Mobile Product Research, Parks Associates. "Apps like T-Mobile's Sherpa will learn from its user's preferences in order to make personalized, location-based recommendations on restaurants and shops ...read more

Thursday, November 02, 2006

E-Mail is Out; Instant Messaging is In

Dallas, TX, November 2, 2006: According to a recent study by market research firm Parks Associates, e-mail is sooo out of style for U.S. teens, while instant messaging has taken over as the preferred method of communication.

The Digital Media Habits study discovered that less than one-fifth of teens aged 13-17 use e-mail as their primary means of communication with friends, compared to nearly 40 per cent of adults aged 25-54. But more than one-third of the youth market rely ...read more

Thursday, November 03, 2005

U.S. HDTV Sales to Grow 71 Per Cent by 2009

According to Park Associates’ Adoption of High-Definition TVs and Services study, television manufacturers will see a surge in cumulative HDTV sales over the next few years, which will boost the overall market value to US$65 billion by 2009.

The report, which includes data from Parks Associates' Mobile Entertainment Platforms & Services study, finds consumers are growing less skeptical about HDTV, which is creating a gradual increase in demand for high-definition products an ...read more

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