Marketing Mag

Thursday, January 30, 2014

Around the Web in 60 Seconds

Various digital marketing lobby groups made much of the AdChoices privacy icon, which accompanies most online advertising nowadays as a signal to consumers that, ‘hey, this thing’s an ad and may collect some data on you.’ It was part of an effort to assuage public fears that targeted advertising would violate privacy rights. But a new study from Parks Associates suggests consumers don’t know what the icon represents.

From the article, "Around the Web in 60 Seconds."

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