Marketing Forecast

Friday, November 23, 2012

Connected TV Audience to Become Target for Ad Campaigns

In the next 4 years, the number of smart TV households in the U.S. will jump from 37 million to 87 million. By 2013, Parks Associates analysts say that smart TV households will reach critical mass with about 38% of the viewing market. The functionality of smart TV allows consumers to change the way they watch programming and makes them great targets for advertising.

For advertisers, reaching the smart TV households could be a big plus. Over 33% of the audience earns more tha more

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