Tuesday, July 26, 2016

Nothing Good On: Losing It About The Apple TV

If it doesn’t sell as many units as the marquee products of the most profitable technology company in the world, it’s a disappointment.

You really are single-handedly keeping Ned in business, aren’t you?

Even with solid growth from Apple TV last year, research firm Parks Associates estimated it to be fourth behind Google, Amazon, and Roku in streaming device sales last year.

From the article "Nothing Good On: Losing It About The Apple TV" by

Thursday, December 05, 2013

Americans want Mac

According to the latest survey by the company Parks Associates , Apple leads the ranking of intentions computer purchases for this season. For the first time, Americans want the iMac, Mac mini and Mac Pro rather than computers from Dell or HP. The Cupertino company is leading the ranking of purchase intentions in the segment of computers, but not only. Indeed, Apple is also on the top step of the podium in the segment of tablets, smartphones and TV boxes.

Indeed, the Apple T more

Saturday, January 09, 2010

Yahoo gets new rivals for Connected TV

Twenty-five percent of the HDTVs that ship worldwide this year will be capable of connecting to the Internet, according to research firm Parks Associates.

From the article "Yahoo gets new rivals for Connected TV" by James Niccolai

Wednesday, February 27, 2008

Hollywood urged to learn from Apple

Two research firms - Park Associates and Entertainment Technology Center at USC - have released a white paper, How Hollywood Can out-Apple Apple explaining what film moguls need to do if they want to ride the crest of the digital convergence wave.

"Hollywood shouldn't let Apple make all the money, especially since they are the ones making the movies," said John Barrett, director of research at Parks Associates. "Judicious use of free mobile content can help drive ticket and more

Friday, June 08, 2007

The billion-dollar digital home services opportunity

The evolution of the digital home will drive a new industry in support services worth nearly one billion dollars by 2011, new research claims.

Citing research across the US market, Parks Associates predicts support services for troubleshooting and repair will more than double; while installation and configuration services will yield another $700 million

The anticipate this emerging service industry will be worth $450 million in 2007, climbing to $977 million by year-end more

Thursday, October 19, 2006

Logitech buys Slim Devices in $20m deal

Analyst firm Parks Associates CEO Tricia Parks says: "We forecast music downloads, online radio and music-subscription services at close to $1 billion in 2006 for the US alone. We forecast that amount to increase in the US to over $3 billion annually by 2010. Those figures don't even count the hardware revenues from necessary adaptors and controllers. Clearly, Logitech's timing for the acquisition of Slim Devices is excellent, just as it was for the acquisition of the Harmony re more

Friday, May 26, 2006

Prepare for home media market boom

Annual sales of home media servers will reach nearly 50 million units in the US by the end of 2010, according to Parks Associates.

A new report 'Media Servers: Analysis and Forecasts' finds that demand- and supply-side drivers will spur dramatic sales growth. The report defines a media server as a hard drive-based platform with media sharing software linked via a home network.

"Consumers will benefit from the capabilities and features provided by home media servers, whic more

Friday, December 09, 2005

Internet advertising to double by 2010

Internet advertising spending will double by 2010, claim researchers at Parks Associates.

A new report - 'The Changing Face of Advertising in the Digital Age' - claims spending on Internet ads will account for 10 per cent of all US ad dollars in 2010, from 5 per cent in 2004.

It also claims that almost 21 per cent of surfers consider Internet advertising as the most relevant ad format for them, outscoring more traditional media formats such as newspapers, magazines, and more

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