Wednesday, December 16, 2015

Apple Watch future is bright as U.S. smartwatch sales seen primed for surge

New research from Parks Associates indicates smartwatch adoption has nearly doubled, from 4% of U.S. broadband households at the start of 2014 to 7% now, with 10% planning to buy a smart watch by midyear 2016. The research firm will discuss its latest consumer research on wearables, the smart home, and the connected consumer at CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer at CES 2016, January 6-7 in Las Vegas.

From the article "Apple Watch future is br more

Friday, December 14, 2012

Interest in Microsoft’s Surface tablet plummeted 53% after product details, price revealed

“Consumer preferences in one of this holiday’s hottest categories — tablet computers — shifted pretty dramatically between the third and fourth quarters, according to a new survey of U.S. households with broadband access published Thursday by Parks Associates,” Philip Elmer-DeWitt reports for Fortune. “When presented with option of buying an iPad mini, 40% of those who had said planned to buy an iPad changed their minds and opted for the mini.”

“‘Apple continues to gain stre more

Thursday, May 05, 2011

Will Microsoft buy BlackBerry-maker RIM?

“‘Will Microsoft buy RIM? That is a possibility and a fast track for Microsoft to gain a foothold in the mobile hardware business,’ says Harry Wang, director of mobile research at Parks Associates,” Pachal reports. “‘RIM’s market capitalization is only $25 billion and Microsoft has $48 billion in cash. If RIM’s value drops to $15 billion, it will become an attractive target for Microsoft. Maybe Steve Ballmer was planting that seed during his keynote appearance at Blackberry Worl more

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