L.A. Biz

Thursday, March 05, 2015

HBO Now is coming in time for 'Game of Thrones' — 3 reasons why it’s good for business

Fans, of course, are excited for the option, but Time Warner (NYSE: TWX) should be too, as it builds HBO's business in three key ways:

1. New customers: Time Warner CEO Jeff Bewkes has said that HBO Now is targeting the 10 million Americans who have Internet access but don't subscribe to a TV bundle. But the service could also appeal to the 70 million cable subscribers who don't get HBO. Meanwhile, there's a faction of consumers ready to cut the cord. According to a Parks As ...read more

Thursday, August 15, 2013

Roku sitting on top of more TVs in America

Roku is still the set top box most prefer.

In the U.S. market, Roku is the most-used streaming device, making up 37% of the market, according to a survey of 10,000 broadband households from Parks Associates. Its closest competitor, Apple TV, has 24% of the market. According to the brand, there have been more than 5 million Roku devices sold in the U.S.

"We are delighted that independent research shows that we are the most popular streaming platform measured by usage on a ...read more

Friday, April 05, 2013

Connected-TV users connect to apps too

A new study confirms that connected-TV users are connected in more ways than one. Four out of five connected-TV owners use apps on a regular basis, according to a report by Parks Associates.

But don't worry if you're not among the connected, they aren't using it for educational or business purposes. Nearly 45% are using the apps to play games and 43% use them to watch video.

“Seventy-nine percent of smart-TV owners are regular app users, but the use cases for TV apps are ...read more

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