intomobile

Monday, July 29, 2013

Almost half of US broadband households now own a tablet

According to Parks Associates, 48% of U.S. broadband households now own at least one tablet, up from nearly 33% a year ago. 22% of households reported a tablet purchase, while only 7% purchased an e-reader in 2012, down from 9% in 2011.

And that apparently is just a start with growth expected to continue as OEMs release more tablets aimed at the high and low ends of the tablet market. “Amazon has expanded the low end of the tablet market with the Kindle Fire, whereas Microso ...read more

Thursday, April 26, 2012

Most mobile subscribers won’t pay $50 a month for data

Research firm Parks Associates conducted a study and found that nearly two-thirds of American’s are unwilling to pay $50 per month for mobile data. Though this finding is fairly obvious, it’s an important one for carriers to hear. Personally, I hate how expensive mobile data plans are becoming, when rates for in-home internet are dropping and some governments are blanketing their cities in free WiFi. Granted, I’m not sure carriers have quite reached the point where the price of ...read more

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