informitv

Tuesday, March 29, 2016

Netflix Adoption In The United Kingdom

Research from Parks Associates suggests that 55% of broadband households in the United Kingdom watch television programming and movies online, compared to 70% in the United States. However, only 30% of broadband households in the United Kingdom subscribe to online video services, compared to 64% in the United States.

“In many parts of Europe, pay-TV penetration is lower than the United States, and European consumers have been reluctant to pay for video in the past due to so ...read more

Sunday, August 23, 2015

Changing television services in America

A quarter of television subscribers in broadband households in the United States made changes to their pay-television service in the past 12 months. However, almost as many upgraded to a more expensive service as downgraded. While leading television service providers lost over 400,000 television subscribers in the second quarter, they also gained 300,000 broadband customers.

Pay television penetration in the United States has fallen from 87% in 2011 to 85% in 2015. Yet the r ...read more

Sunday, January 25, 2015

Netflix accelerates global expansion

Research from Parks Associates found that 17% of households with broadband in the United States said they would subscribe to an over-the-top service from HBO. Over 90% of them are currently pay-television subscribers and around a half said they would cancel their pay-television services as a result.

In all probability they will not, based on evidence to date. Over 50% of U.S. broadband households subscribe to an OTT video service, but Parks Associates analysts say this findi ...read more

Monday, October 27, 2014

Pay television approaches a billion homes

Parks Associates expects that the number of households with pay television will exceed a billion by the end of 2015. Its report titled Under Attack: assessing new threats to Pay TV considers the competitive threats to the traditional subscription television ecosystem.

From the article "Pay television approaches a billion homes."

Sunday, July 21, 2013

Smaller screens compete for attention

Watching videos related to a television programme or channel is the most popular use, among nearly half of those using such apps, followed by looking up further information about a programme or checking programme times. Reading or making comments about a show are significantly less popular, each accounting for around a quarter of users.

“The latest round of apps is from content providers, not satellite and cable-TV companies,” said John Barrett, the director of consumer anal ...read more

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