Wednesday, October 04, 2017

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Net­flix, Hulu, and Amazon Prime Video, according to research firm Parks Associates. Flo investor World Wrestling Entertainment is fifth. Last year, Twitter streamed 10 NFL games that also aired on TV; this year, Amazon will. Those deals are little more than toes in the water, but the thought of Amazon or Face more

Tuesday, July 11, 2017

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of purchasing the oven and the meal plan.

Tovala is working on that: It is relying on word-of-mouth from its initial Kickstarter backers, who received their ovens in April after a shipping delay due to Tovala's desire to make sure both the hardware and the meals were ready, and a f more

Thursday, June 09, 2016

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness tracking app, according to a 2014 study from Parks Associates, a market research firm. Moreover, health and fitness apps grew 87 percent faster than the overall app market last year, according to Flurry Analytics.

From the article "Deepak Chopra Launches a Wellness App to Create 'Soc more

Thursday, January 14, 2016

How The Internet Of Things Is Already Changing The Way We Cook And Eat

There's much more to this evolution in how we eat than who delivers the food to us. The Internet of Things (IoT) has maneuvered itself into the kitchen. According to Parks Associates, more than 17 percent of US homeowners are planning on buying a smart kitchen appliance this coming year. With the help of technology, we are now able to enjoy feasting at a higher level in the comfort of our own homes.

Take for example the trendy sous-vide cooking style, a precise temperature c more

Monday, November 24, 2014

She-Commerce vs. He-Commerce: Who Owns the Economy on Black Friday?

Parks Associates researchers found that women are more interested and likely to buy tablets, smartphones, and laptops. However, men dominated when it came to buying flatscreen LCD televisions, but not by much. The survey showed that 19 percent of men planned to make this purchase while 17 percent of women intended to.

From the article "She-Commerce vs. He-Commerce: Who Owns the Economy on Black Friday?" by Travis Wright.

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