Impact Lab

Wednesday, November 26, 2014

Two-thirds of American consumers don’t know what a smart home is

According to a new survey, two-thirds of the consumers in the U.S. with broadband are not very familiar with smart home services or products or where to buy them.

That will likely change quickly in coming years, according to the white paper from Consumer Electronics Association and Parks Associates. But for now, it’s not just an open market, but also a nebulous one.

Consumers tossed around names such as ADT, AT&T, Apple and Nest when asked to identify smart home manufact more

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