IBC

Friday, August 18, 2017

Network negotiations: combining content and attracting consumers

In a statement, Discovery revealed its content pipeline will be fuelled by the Scripps acquisition to grow in areas including Discovery’s Home and Health network in Latin America.

Analyst and Senior Director of Research at Parks Associates Brett Sappington pointed to the rising cost of content. He also said that advertising revenues would strengthen and that combining channels would create opportunities for new services.

He said: “The Discovery and Scripps merger is a di ...read more

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