Future of Video

Future of Video features AT&T VP as Keynote

New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influenci ...read more

Over one-third of broadband households watch free OTT video services

Parks Associates today announced the advisory board for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California. New research from the firm indicates that as of the first quarter of 2019, nearly 60% of US broadband households regularly watch internet video content from paid services while 37% watch internet vi ...read more

Research firm hosts inaugural Future of Video workshop and pre-show workshop OTT Market Disruption & Capturing Audiences 

Research firm Parks Associates launches the inaugural Future of Video conference today with a pre-show research workshop OTT Market Disruption & Capturing Audiences, featuring speakers from Verizon, XUMO, Viacom, Twitch, LG Electronics, Google, AirTV, and more, at the Marina del Rey Marriott. The research firm will present new consumer research on connect ...read more

New research from Parks Associates finds U.S. broadband households report watching an average of five hours of internet video on their television per week.The international research firm will present new connected entertainment consumer research and discuss implications for new content and business strategies during the workshop OTT Market Disruption & Capturing Audiences, December 10, ahead of the inaugural Future of Video: OTT, Pay TV, and Digital Media conference in Marina de ...read more

Inaugural conference on OTT, pay TV, and digital media addresses future opportunities in the video market space

Parks Associates research shows consumers are steadily adding connected entertainment devices to their households and using their smart features—83% of smart TV owners connect their device to the internet, up from 70% in 2014. Ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while sma ...read more

OTT services create major industry shifts in content distribution, advertising, partnerships, and video subscription services  

Parks Associates research shows 70% of U.S. broadband households now subscribe to an OTT service, compared to 79% with pay-TV services. The research firm will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at its inaugural Future of Video: OTT, Pay TV, and Digital Media conferenc ...read more

MediaKind sponsors Parks Associates’ inaugural Future of Video conference 

A new whitepaper from Parks Associates reports live broadcast TV represented 60% of video consumption on televisions in early 2012 but only 44% at the end of 2017. The firm, which will host Future of Video: OTT, Pay TV, and Digital Media on December 10-12 in California, notes that live viewing continues to decline, with survey data from 3Q 2018 showing live broadcast video now accounts for 42% of all ...read more

Amazon, Dish, PBS, TiVo, and more to speak at Parks Associates’ inaugural conference on OTT, pay TV, and digital media  

Video OTT and pay-TV research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services. Among households that have made pay-TV changes in past 12 months, one-third of cord cutters and 10% of switchers or cord shavers plan to use paid OTT services as ...read more