Future of Video

Tuesday, July 27, 2021

72% of US broadband households view video on multiple platforms, and 40% view video on all device platforms

Fourth annual Future of Video: OTT, Pay TV, and Digital Media addresses impact of connected devices on the video experience, featuring visionary insight speaker from Paramount+

Parks Associates released new data ahead of its fourth annual Future of Video session showing that 72% of consumers report regularly using multiple platforms to consume video and over 40% view video on all tested platforms – TV and TV-connected devices, mobile devices such as smartphones and tabl ...read more

Wednesday, June 09, 2021

46% of US broadband households subscribe to four or more OTT video services

Everise, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological sponsor fourth annual Future of Video: OTT, Pay TV, and Digital Media 

Parks Associates will share its latest data and insights today during its fourth annual Future of Video event, featuring two virtual sessions focused on consumer churn and retention strategies for OTT services and data-driven strategies for video service providers. The research firm announced new research from its Q1 ...read more

Thursday, June 03, 2021

OTT video service subscriptions jumped to 82% of US broadband households, up from 76% in Q1 2020

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore growing role of data and analytics in operating and managing video services 

Parks Associates’ latest research of 10,000 US broadband households finds 82% of US broadband households now have at least one OTT video service subscription, up from 76% in Q1 2020. Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Vi ...read more

Tuesday, May 04, 2021

44% of US broadband households are not likely to subscribe to another OTT video service to watch new movies

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore alternative distribution strategies for new theatrical releases 

Parks Associates today released new research from its Q1 2021 consumer survey of 10,000 US broadband households reporting 41% of US broadband households are now comfortable going back to movie theaters, including 50% or more of consumers aged 18-34.  The international research firm will host the 4th annual Future of Vide ...read more

Thursday, March 25, 2021

Average consumer spending on OTT services doubled from $8 per month in 2018 to $16 in 2020

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore expansion of OTT video services, churn rates, and impact of COVID-19 on video services

Parks Associates will host the first 2021 session for the fourth annual Future of Video: OTT, Pay TV, and Digital Media on March 31, “Evolution of vMVPDs: Finding Success,” featuring a visionary presentation from VIDGO, an interactive Q&A session with Frndly TV, and a panel with Metrological, Philo, ...read more

Tuesday, February 09, 2021

55% of pay-TV households consider live sports important in decision to keep their pay-TV service

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore expansion of OTT video services, churn rates, and impact of COVID-19 on video services

Parks Associates today announced the topics for the fourth annual Future of Video: OTT, Pay TV, and Digital Media, with virtual sessions and networking opportunities taking place March 31, May 5, June 9, July 28, October 6, and December 14-15, 2021. New research from Parks Associates finds 55% of pa ...read more

Tuesday, December 15, 2020

20% of US broadband households use ad-supported OTT services, and 15% use freemium services

Crunchyroll, MediaKind, Roku, Tubi, XUMO, and more share insights at Future of Video

Parks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models. The research firm will feature its new data, speaker Andrea Clarke-Hall from Tubi, Inc.,and a live panel on the “Rise of Ad-based OTT Services”  ...read more

Monday, December 14, 2020

25% of US broadband households prefer to watch new movies on an online subscription service

Bloomberg Media, ViacomCBS, CobbleCord, Starz, Verimatrix, Cox Communications, fuboTV, Philo, and more share insights at Future of Video

New research from Parks Associates finds 25% of US broadband households now prefer an OTT subscription service to watch new movies, while 24% still prefer movie theaters to experience first-run movie titles. The firm is hosting the virtual conference Future of Video: OTT, Pay TV, and Digital Media this week, on December 14-16, starting with ...read more

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