Future of Video

Crunchyroll, MediaKind, Roku, Tubi, XUMO, and more share insights at Future of Video

Parks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models. The research firm will feature its new data, speaker Andrea Clarke-Hall from Tubi, Inc.,and a live panel on the “Rise of Ad-based OTT Services”  ...read more

Bloomberg Media, ViacomCBS, CobbleCord, Starz, Verimatrix, Cox Communications, fuboTV, Philo, and more share insights at Future of Video

New research from Parks Associates finds 25% of US broadband households now prefer an OTT subscription service to watch new movies, while 24% still prefer movie theaters to experience first-run movie titles. The firm is hosting the virtual conference Future of Video: OTT, Pay TV, and Digital Media this week, on December 14-16, starting with ...read more

Revry, ESPN, Comcast, Liberty Global, VIZIO, A+E Networks, Fandango, You.i TV, Intel Sports, NFL, and Newsy discuss importance of content and sports programming at Future of Video

Parks Associates research finds that, as of May 2020, 8% of US broadband households cancelled at least one video service due to the COVID-19 crisis, including 4% of that cancelled a traditional pay-TV service, due in large part to the cancellation of sports programming. The research firm will host ...read more

Amazon, Cinedigm, Kaltura, Reelgood, TiVo, and more share insights at Future of Video

OTT video service research from Parks Associates finds 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US. The international research firm will host the third annual Future of Video: OTT, Pay TV, and Digital Media, a virtual conference on December 14-16, featuring the session “Age of Video Aggregation, ...read more

Wicket Labs, Deltatre, Penthera, Crackle Plus, and Pure Flix share insights at Future of Video

New Parks Associates research finds the overall annual churn rate for OTT services, representing those subscribers who have cancelled a service as a percentage of the current subscriber base, dropped from 46% in 3Q 2019 to 38% in 3Q 2020. As a subset of subscription-based OTT services, vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020. The research firm ...read more

Verizon Media, ThinkAnalytics, ContentWise, Vindicia, Salesforce Industries, and Viaccess-Orca to share strategies to improve OTT service retention at Future of Video

The third annual Future of Video: OTT, Pay TV, and Digital Media, hosted virtually by Parks Associates on December 14-16, features Verizon Media, ThinkAnalytics, ContentWise, Vindicia, Salesforce, and Viaccess-Orca in a special session examining strategies to leverage user data to improve service retention. Par ...read more

Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more share insights at Future of Video

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more, on changes in video distribution, trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.

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Virtual conference to explore international expansion of OTT video services

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Mediaas a virtual conference on December 14-16, featuring insights on major changes in video distribution, future trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.  

At Future of Video, Parks Associates highlights in-depth consumer and industry re ...read more