Future of Video

Deltatre sponsors session at Future of Video focused on direct-to-consumer video services

Parks Associates research shows the top three reasons why consumers would recommend their OTT service are content variety, ease of content discovery, and good original programming. Parks Associates will address the factors for success in the OTT video services ecosystem at the 2nd annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11 in Marina del Rey, California, with t ...read more

20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription

Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they’d had the ability to put the subscription on hold to use later.

Parks Associates will host the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11, in Marina del Rey, California, ...read more

Pre-show workshop Changing World of Video Services to present consumer research with industry insights from 24i Media, Accedo, Brightcove, LiveRamp, Ovation TV, Samsung Ads, Tastemade, Tubi TV, and Wurl

Parks Associates research shows the percentage of US households subscribing to multiple OTT services has increased at a faster rate than household penetration of subscription OTT services. At the beginning of 2019, 46% of US broadband households had more than one OTT video su ...read more

Research firm reveals content drives vMVPD subscriptions, while promotions attract new pay TV subscribers

Parks Associates today announced the speaker lineup for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott, California. New research from the firm finds content is main factor for new vMVPD subscriptions, while promotions motivate new pay-TV subscribers—39% of new vMVPD subscribers added this su ...read more

39% of US broadband households using an ad-supported OTT service (AVOD) discovered it through friends or family

Parks Associates today announced the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11 in Marina del Rey, California, will feature a special half-day event “Social Video & Livestreaming Summit,” hosted by OTT Executive Magazine on Monday, December 9, 1-5 pm. Future of Video: OTT, Pay TV, and Digital Media examines the factors influencing ...read more

Future of Video features AT&T VP as Keynote

New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influenci ...read more

Over one-third of broadband households watch free OTT video services

Parks Associates today announced the advisory board for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California. New research from the firm indicates that as of the first quarter of 2019, nearly 60% of US broadband households regularly watch internet video content from paid services while 37% watch internet vi ...read more

Research firm hosts inaugural Future of Video workshop and pre-show workshop OTT Market Disruption & Capturing Audiences 

Research firm Parks Associates launches the inaugural Future of Video conference today with a pre-show research workshop OTT Market Disruption & Capturing Audiences, featuring speakers from Verizon, XUMO, Viacom, Twitch, LG Electronics, Google, AirTV, and more, at the Marina del Rey Marriott. The research firm will present new consumer research on connect ...read more