Fierce Wireless

Monday, October 02, 2017

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access to Wi-Fi hotspots (65%) as “very important” when considering a new service provider.

"The U.S. mobile service market has grown intensely competitive over the last three years as growth in new smartphone subscribers tapers off," Harry Wang, Parks' senior director of research, said ...read more

Wednesday, July 20, 2016

Finding A Place For Wireless In The Smart Home

"Smart home products and service providers are looking for mass market channels for distribution," said Harry Wang, senior director of research at Parks Associates, via email. "U.S. carriers' consumer reach through their retail stores and marketing machine, along with their ability to bundle services together, can be attractive asset to the smart home industry. If Sprint can bundle Amazon Prime membership with its wireless service plans, carriers can bundle smart home services a ...read more

Wednesday, July 20, 2016

Parks: Loyalty Programs, Data Rollover Important To Likely Switchers

"The U.S. mobile service market has grown intensely competitive over the last three years as growth in new smartphone subscribers tapers off. U.S. operators have ramped up incentives to lure subscribers from competitors and encourage their own to stay longer—their game plans have switched gears from ARPU growth to churn management," said Harry Wang, Parks' senior director of research, in a prepared statement. "The migration away from a two-year contract has made service switchin ...read more

Monday, July 11, 2016

Wi-Fi To Shackle Growth Of Mobile Data Revenues In The U.S., Parks Predicts

Wi-Fi and other connective technologies will shackle the growth of mobile data revenues in the U.S. for at least the next few years, Parks Associates predicted.

The market research firm said worldwide mobile data revenues will grow from $386 billion in 2015 to $630 billion in 2020, with much of that growth occurring in the Asia/Pacific region. But growth in Western Europe and North America – particularly in the U.S. – will be much slower, Parks said, as consumers turn to non ...read more

Thursday, March 31, 2016

Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges

"The mobile entertainment era is in prime time," said Harry Wang, director of mobility research at Parks Associates in a press release trumpeting the promotion. "With growing adoption of bigger-screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever."

From the article "Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges" by Colin Gibbs.

Friday, February 12, 2016

Report: One-third of iPhone users have a model that's more than 2 years old

One-third of iPhone users in the U.S. have a model that's more than two years old, according to new data from Parks Associates, and 30 percent of Samsung users' phones are at least that old. Meanwhile, the smartphone penetration rate among U.S. broadband households is 86 percent, topping penetration rates in the U.K. (76 percent), France (78 percent) and Germany (82 percent).

From the article "Report: One-third of iPhone users have a model that's more than 2 years old" by Co ...read more

Thursday, October 16, 2014

Apple unveils iPad Air 2, iPad mini 3, adds in Touch ID fingerprint scanner

According to research firm Parks Associates, Apple's share of the U.S. tablet market was 37 percent in the first quarter of the year, down from 46 percent in the first quarter of 2012. According to the survey of 10,000 U.S. broadband households, 16 percent had an Amazon (NASDAQ: AMZN) tablet and 14 percent had a Samsung tablet.

From the article "Apple unveils iPad Air 2, iPad mini 3, adds in Touch ID fingerprint scanner" by Phil Goldstein.

Friday, September 21, 2012

Apple's iPhone 5 launch draws crowds, but will LTE networks hold up?

And though carriers must keep careful watch over their LTE networks, it appears that most consumers don't even know about the technology. According to the Journal, research firm Parks Associates indicated that 69 percent of U.S. smartphone users know little about LTE.

From the article, "Apple's iPhone 5 launch draws crowds, but will LTE networks hold up?" by Phil Goldstein.

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