Events

Thursday, January 14, 2021

43% of US broadband households with children at home are very worried about them falling behind in school

AmTrust North America, Cox, F-Secure, Firedome, ioXt Alliance, Minim, Plume, and PointCentral to share insights on opportunities to improve connected home services at CONNECTIONS™ Summit at CES 

New research from Parks Associates finds 43% of US broadband households with children at home are very concerned about their children falling behind in school due to COVID-19 restrictions and the move to virtual lessons. Thirty-six percent of those surveyed in September 2020 report u ...read more

Wednesday, January 13, 2021

Tech usage among seniors 65+ skyrockets during COVID-19 pandemic

ADT, Airties, Arlo, Best Buy Health, Cognitive Systems, Essence, OMRON Healthcare, Medical Guardian, and Super to share insights on connected healthcare and home services at CONNECTIONS™ Summit at CES 

New Parks Associates research finds that during the COVID-19 pandemic, 29% of US seniors ages 65 and older have used video conferencing services, 27% have used telehealth/remote consultation services, 22% have used a grocery store delivery or pick-up service, and 55% have an o ...read more

Tuesday, January 12, 2021

More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices

CONNECTIONS™ Summit at CES features Silicon Labs, Nice, Plume, AmTrust, Alarm.com, Essence, Airties, and more

Research from Parks Associates finds the top three inhibitors to smart home adoption are perceived high prices, lack of a clear value proposition, and data/privacy concerns. Among the 44% of US broadband households that do not intend to buy a smart home device, representing 46.7 million households, 44% (20.5 million households) perceive these devices are too expensiv ...read more

Wednesday, January 06, 2021

Average number of networked cameras among device owners increases to 3.4 from 1.9 in 2018

ADT, Alarm.com, Yonomi, Nice, Notion, Brinks Home Security, and SimpliSafe to share insights on smart home and home security at CONNECTIONS™ Summit at CES 

Parks Associates’ new Smart Product Market Assessment research finds US broadband households with networked cameras now own on average 3.4 of these devices, a rapid increase from less than two devices in early 2018. Additionally, over one-third of those who bought a smart video doorbell in the past 12 months are first-tim ...read more

Tuesday, December 22, 2020

33% of smart home device owners report increased usage during the COVID-19 pandemic

Confirmed speakers for firm’s CONNECTIONS™ Summit at CES include executives from Arlo, Best Buy Health, SimpliSafe, AirTies, ioXt Alliance, and more

New research from Parks Associates finds one-third of smart device owners in US broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door lock owners. The firm will discuss ownership and usage trends of smart home, security, connected health, and home automation solution ...read more

Tuesday, December 15, 2020

20% of US broadband households use ad-supported OTT services, and 15% use freemium services

Crunchyroll, MediaKind, Roku, Tubi, XUMO, and more share insights at Future of Video

Parks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models. The research firm will feature its new data, speaker Andrea Clarke-Hall from Tubi, Inc.,and a live panel on the “Rise of Ad-based OTT Services”  ...read more

Monday, December 14, 2020

25% of US broadband households prefer to watch new movies on an online subscription service

Bloomberg Media, ViacomCBS, CobbleCord, Starz, Verimatrix, Cox Communications, fuboTV, Philo, and more share insights at Future of Video

New research from Parks Associates finds 25% of US broadband households now prefer an OTT subscription service to watch new movies, while 24% still prefer movie theaters to experience first-run movie titles. The firm is hosting the virtual conference Future of Video: OTT, Pay TV, and Digital Media this week, on December 14-16, starting with ...read more

Thursday, December 10, 2020

Nearly one in ten US broadband households cancelled at least one video service during the COVID-19 crisis

Revry, ESPN, Comcast, Liberty Global, VIZIO, A+E Networks, Fandango, You.i TV, Intel Sports, NFL, and Newsy discuss importance of content and sports programming at Future of Video

Parks Associates research finds that, as of May 2020, 8% of US broadband households cancelled at least one video service due to the COVID-19 crisis, including 4% of that cancelled a traditional pay-TV service, due in large part to the cancellation of sports programming. The research firm will host ...read more

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