Door & Window Market Magazine

Monday, January 08, 2018

Smart-Lock Start-Up Otto Closes Shop

“One-half of consumers view smart door locks and smart video door bells as unaffordable,” said Parks Associates research analyst Brad Russell in 2017. “This is a significant challenge for the smart-home market. The average price of a smart door lock is $220, while traditional non-connected door locks can be purchased for $80-$100. Innovators and early adopters clearly recognize the value of smart-home products, but the early majority of U.S. consumers sees only marginal value, w more

Wednesday, January 04, 2017

CES 2017: Home Automation Makes Its Mark

“The smart home is in an early stage, where the primary perceived value is in the convenience of home automation,” said Jennifer Kent of Parks Associates, a consumer research firm. “Consumers are only now starting to conceive of the additional value derived when devices collaborate to deliver more intelligent services.”

However, security concerns might be a drag on even greater market growth.

Parks Associates recently announced new research showing that 60 percent of U.S more

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