Research firm hosts pre-show workshop in cooperation with The Pay TV Show to explore trends defining success in new landscape for video services
Leading IoT research firm Parks Associates will host a half-day research workshop “Survivor’s Guide to the New Video World” on May 14 at The Pay TV Show in Denver, Colorado, to examine pay-TV strategies to monetize OTT video, streaming apps, and the viewing habits of millennials and younger viewers.
New industry report examines emerging trends in streaming video habits and content-pirating consumers
Parks Associates today announced that as of Q3 2017, 12% of U.S. broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating more older viewers might be using these ...read more
44% of U.S. broadband households have two or more connected video entertainment devices
Parks Associates will host the industry webcast “Top 5 IPTV Challenges: Decoding UX Trends, Android TV & Cloud Services” on Tuesday, December 12, to examine the challenges for operators in providing IPTV services as consumers view content across managed set-top-boxes (Linux, Android TV, ASOP) and their devices (Apple TV, Amazon Fire, Roku, mobile, and web).
IoT research firm reveals consumers who pay for subscription OTT services are more likely than non-subscribers to watch free video services
Parks Associates today released new OTT research showing that more than 50% of U.S. OTT subscription households subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services, typically Amazon or Hulu.
“Not only are more households subscribing to OTT video s ...read more
HBO Now, Starz, and Showtime all moved up in the list while Netflix, Amazon, and Hulu maintain top three slots
Parks Associates today released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on number of subscribers. Netflix, Amazon, and Hulu continue to hold the top three slots while HBO Now made a significant move into the top five.
Research firm releases new whitepaper examining current content security systems
Parks Associates today released a new whitepaper, Cybersecurity: Turning Necessity into Business Opportunity, which provides an overview of current content security systems and the pain points in the transition from content security to big data security, with an emphasis on real-time threat detection using machine learning. The whitepaper, sponsored by Alticast, identifies emerging business oppo ...read more
Research assesses future technology and strategy options for the IP-based video industry
Parks Associates today released a new whitepaper, Top 5 Video Trends in an IP-based World, which examines the factors that will significantly shape the future technology and strategy options considered by video industry players. The whitepaper, sponsored by Ooyala, shows how content producers are evaluating and planning for their changing future, including the potential benefits that IP- ...read more
OTT Video Market Tracker reveals only 3% subscribe to a sports OTT video service
Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm’s OTT Video Market Tracker service notes that only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3% subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, ...read more
This webcast examines the new era of IPTV services and how operators can compete across managed set-top-boxes (Linux, Android TV, ASOP) and unmanaged bring-your-own devices (Apple TV, Amazon Fire, Roku, mobile and web).