Digital Media

New research reports potential market opportunity for US cloud gaming services is $3.6 billion in 2024

New research from Parks Associates finds 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service. The firm forecasts the potential market opportunity for US cloud gaming services is $3.6 billion in 2024. Quantified Consumer: Next-Generation Gaming: Console ...read more

Research highlights need for enhanced user experience to aid with device integration as audio market shifts from whole-room home theater system to standalone connected devices

Parks Associates research from Smart Product Market Assessment – Audio Devices finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or music player, and 33% own a separate set of earbuds. Purchase intentions were flat prior to the COVID-19 outbreak, ...read more

COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services

A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19.

Adoption and Business Models: Video, Music, and News Services explores service uptake, business model preference ...read more

New consumer research analyzes shifting trends in video consumption and expenditures

New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. 360 View: Digital Media and Connected Consumers reveals consumers report spending on average nearly 20 hours per week watching video on a TV, compared to nearly four hours on a mobile phone. Consumers also increased ...read more

Industry report examines trends, business models, and best practices to identify and fight piracy

A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023.  Video Piracy: Ecosystem, Risks, and Impact estimates that if just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to those operators could approach $6 bill ...read more

Top ten list, compiled prior to Disney+ and Apple TV+ launches, shows gains for CBS All Access and Sling TV as the top vMVPD in the US

Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services. This list is based on estimated number of subscribers through October 2019, prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions.

Parks Asso ...read more

Consumer research examines consumer preferences for various piracy behaviors 

Parks Associates research forecasts that in 2019, OTT and pay-TV companies will see $9.1 billion in lost revenue due to piracy and account sharing. 360 Deep Dive: Account Sharing and Digital Piracy reports this number will grow to $12.5 billion in 2024, a growth rate of 38%. Currently 27% of US broadband households engage in some form of piracy or account sharing.

“Piracy is a complex issue tha ...read more

Webcast from Parks Associates and Swrve analyzes key strategies to design successful OTT services

Parks Associates’ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Given the growing adoption of OTT video services over the past three years, these figures suggest that adoption of multiple services or expensive services by some consumers is offset by a larger base of co ...read more