Friday, November 29, 2013

Black Friday All-New Kindle Fire HD Tablet Deals At

Parks Associates, a marketing research firm, announced their polls showed 18% of consumers would be searching for a tablet this Christmas. knows many will be seeking the hottest brands, and urges consumers to compare prices for Black Friday All-New Kindle Fire HD Tablet Deals.

From the article, "Black Friday All-New Kindle Fire HD Tablet Deals At" 

Wednesday, September 25, 2013

zBoost Presents Complimentary Guide Showcasing Tips, Tools and Tech for The Integrated Home

zBoost, a leading provider of cell phone signal booster kits, is showcasing its “Tips, Tools and Tech -- Guide for Staying Connected, Organized and Entertained,” at CEDIA Expo 2013 in booth #1255. This resource for electronic installers, resellers and consumers highlights tips, technologies and tools focused on the role of wireless in the integrated and connected home. Parks Associates projects that more than 20 million U.S. households will have some type of central control or h more

Wednesday, February 06, 2013

New Parks Associates Consumer Energy Data shows 40-55% of U.S. broadband households interested in IP-connected home controls and security solutions

Parks Associates, host of Smart Energy Summit: Engaging the Consumer, today announced new research showing consumer interest in connected home controls and security devices is strong, with 56% of U.S. broadband households willing to buy door/window sensors, 53% for door locks, 49% for outdoor cameras, and 44% for lighting controls.

The international research firm will preview its upcoming Smart Energy Summit in the webcast "Business Models for Energy Services" on Thursday, F more

Thursday, June 07, 2012

Best Buy Keynote Concludes CONNECTIONS™ Conference at TIA 2012, highlighted new developments and opportunities in the connected home

CONNECTIONS™ at TIA concluded today with a keynote from Best Buy, where Kristen Bowring, Senior Director, Platform Lead Home and Energy Management, discussed the retailer's efforts to expand its home energy and appliance offerings based on consumer research. The conference, which ran June 5-7, also featured keynotes from AT&T, who presented the company's new Digital Home initiative, and Verizon, who discussed the provider's efforts to increase speed to the home to enable the "bo more

Thursday, May 17, 2012

Consumers Slow to Embrace Cloud Services for Digital Media

International research firm Parks Associates reports 22% of U.S. broadband households currently would refuse to buy a "cloud copy" of digital media, while almost 30% would require a physical copy in addition to a cloud copy. Parks Associates and industry leaders will explore business models, profit strategies, and consumer interest for cloud services, storage, and computing at CONNECTIONS™ at TIA 2012, June 5-7, in Dallas, Texas. Cloud sessions feature executives from Catch Medi more

Thursday, January 05, 2012

Television Services: Global Outlook, 3rd Edition

"Economic, technological, and competitive forces have impacted the television services market like never before," said Brett Sappington, director, research, Parks Associates. "While developed markets in North America and Western Europe are pushing advanced TV services to stave off competition and loss of subscribers, emerging markets in Latin America, Eastern Europe, and Asia are seeing high levels of pay-TV growth. Several trends are becoming evident across markets. New opportu more

Thursday, January 05, 2012

Mobile Payment: Technologies and Business Models

"With the creation of the ISIS initiative in 4Q10 and the launch of Google Wallet in 3Q11, the mobile payment industry is riding the recent momentum to build scale," said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. "The success of the mobile payment industry not only hinges on consumer and merchants' willingness to adopt but also requires seamless integration of technology with viable business models."

From the article, "Mobile Payment: Te more

Thursday, January 05, 2012

IP-based Health Solutions: Home Care and Beyond

"Infrastructure development and technology advances have piqued the interest of broadband service providers (BSP) in this market," said Harry Wang, Director of Health and Mobile Product Research with Parks Associates. "BSPs are studying the market and piloting projects with partners in preparation for full engagement. The market potential is big enough for both the incumbents and BSPs, but the key is to find the right business models to awaken the dormant demand."

From the a more

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