Digital Media and Content Distribution

Join Jason Schaeffer, SVP Growth, Crackle Plus , at Parks Associates' upcoming Future of Video conference next week on December 14-16. Jason will be participating on the  Lowering Churn in a Hyper-competitive Market panel on December 15. He shared his thoughts with us recently on the OTT SVOD space:  What major changes are taking place for video distribution this year? More competition with svod and avod, as new entrants hit the market (Disney +, Discovery),...
 
by Parks Associates | Dec. 11, 2020
Tags: digital media, OTT, pay TV
Parks Associates' upcoming Future of Video: OTT, Pay TV, and Digital Media conference will be held virtually on December 14-16 and will bring together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. Ahead of the conference, Renato Bonomini, VP, Global PreSales, ContentWise , shared with us his thoughts on...
 
by Parks Associates | Dec. 11, 2020
Tags: COVID-19, OTT, streaming

Damian Pelliccione, Co-Founder and CEO of Revry, Inc , will join Parks Associates as a keynote speaker at the upcoming Future of Video conference on December 14-16.  The Future of Video: OTT, Pay TV, and Digital Media conference brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. Revry...
 
by Parks Associates | Dec. 9, 2020
Tags: digital media, OTT, pay TV
Parks Associates' upcoming Future of Video: OTT, Pay TV, and Digital Media conference on December 14-16 brings together industry leaders to share insights on new trends in the video and connected entertainment industries. Simon Leadlay, Head of Product Management at You.i TV , shared thoughts with us on the OTT industry's shift to online video consumption: How is the shift to online video consumption pushing traditional players to adjust strategies? There are two...
 
by Parks Associates | Nov. 25, 2020
Tags: OTT, pay TV, smart TV

Some of our latest consumer research, Households with Children: Dominant Tech Purchasers , reveals households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. About 30% of broadband households have children at home, which translates to 32 million households. In general, households with children are young enough to be receptive to smart home technology but old enough to have the...
TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow as COVID-19 has kept consumers at home. Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers’ goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy. With the increasing number of on-demand options...

“Baby Yoda.” These are two words that many consumers have come to recognize, and, frankly, to adore. The surge in popularity of the lovable character is symbolic of the company behind it. During its fiscal Q1 earnings call, The Walt Disney Company reported strong growth for its direct-to-consumer division, which includes Hulu, ESPN+, and newly-launched Disney+. Disney announced subscriber figures for each of its streaming services for the first time, illustrating its success in...
 
by Brandon Riney | Feb. 13, 2020
Tags: digital content, digital media, online video, OTT, streaming
One of the most interesting announcements at CES 2020 was the April 6 launch date for Quibi . Intended to target Millennials, Quibi – short for Quick Bites – is a smartphone-only OTT service, featuring only video content of 10 minutes or less. Although there are plenty of apps which emphasize short-form video, an exclusive feature to Quibi is that all content is viewable in both horizontal and vertical screen orientations. Quibi is a hybrid AVOD/SVOD model, with an ad-supported...
 
by Seth D. Yockey | Feb. 5, 2020
Tags: CES, digital content, digital media, online video, OTT, streaming


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