Content Everywhere

Friday, March 28, 2014

Generation shift as online OTT viewing outflanks TV

Over one third of young viewers primarily consume online video, according to research by Parks Associates. Indeed, 37% of the 18-24 year olds surveyed cite online video as their most important source of moving images. The research, which sampled over 2,50 in the United States, also showed that over 50% of broadband households now use paid OTT video services, either subscription or transactional.

While these results illustrate once more that millenials are more likely than ol more

Page(s):   of   1
© 1998-2022 Parks Associates. All Rights Reserved.