Access and Entertainment

Throughout 2020, the United States’ broadband coverage gap was recognized as a major issue impacting Americans’ safety, quality of life, and ability to participate in work and schooling. According to Parks Associates estimates: ·       22% of US households, or roughly 27M households, lack a fixed home internet subscription; ·       10% of US households, or almost 13M households, are mobile-only –...
Throughout 2020 and 2021, broadband service providers have been continually put to task to deliver an optimal-performing service at an affordable cost. Providers who could not produce results risked customers seeking out other services in their area to meet their needs and expectations. Mobile service providers continue to experience similar challenges, though not as the levels seen by their home internet counterparts. On the video service side, consumption across a variety of...
 
by Elizabeth Parks | Oct. 21, 2021
Tags: none

In 2020, Disney+ unveiled a three-pronged hybrid strategy that includes theatrically exclusive films, simultaneous releases in theaters and on transactional services, and streaming exclusives. Disney unveiled the transactional “Premier Access” tier on Disney+ with Mulan in September 2020, which required subscribers to pay an additional $30 fee in addition to their monthly recurring charges that already cost $7 per month. While the July release of Jungle Cruise was intended...
Today’s OTT market is defined by the proliferation of service offerings, unprecedented amounts of online video content, and ever-increasing access points to that content. As a result, OTT content and service providers have to be equipped with best-in-class customer acquisition and engagement strategies in order to differentiate themselves from the competition while avoiding the negative social media attention for a service that fails to deliver the best experience. On...
 
by Parks Associates | Aug. 10, 2021
Tags: OTT, pay TV, Webcast

Of 10,000 US broadband households, 82% subscribe to at least one OTT service, up 6% year-over-year, while 58% subscribe to a traditional pay-TV service, down 4% year-over-year. Parks Associates’ OTT Video Market Tracker  analyzes market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube, and Amazon, with updated deliverables throughout the year throughout the year documenting the following:...
 
by Parks Associates | Aug. 10, 2021
Tags: OTT, streaming, TV Everywhere
NBCUniversal’s Peacock had a disappointing launch in summer 2020 due to unavailability on key platforms and a lack of appealing exclusive content to drive initial engagement. After finally adding Roku and Amazon Fire, Peacock has gradually risen in the OTT market through the addition of appealing content, including WWE’s library, the day-and-date streaming release of Boss Baby: Family Business , and the upcoming coverage of the Olympic Games that was initially intended as a...
 
by Liam Gaughan | Jul. 12, 2021
Tags: digital content, OTT, pay TV

In March, the debut of Univision Communications’ free ad-supported OTT service Prende TV marked one of the most significant streaming launches of 2021. A major service featuring Spanish-language films, TV shows, and nonfiction content was unprecedented within the US market. Univision aims to be the dominant content provider for Spanish-language content, and the corporation has its eyes on global expansion with the announcement of a new streaming service. Univision will launch a...
 
by Liam Gaughan | Jun. 30, 2021
Tags: digital content, digital media, OTT
The launch of NBCUniversal’s OTT streaming service Peacock last year was hampered by its unavailability on key leading platforms.  Parks Associates data from our OTT research shows Peacock’s position: Peacock reached a deal with Roku in September, and NBCUniversal announced this week that the streaming service will launch on Amazon devices starting June 24. Peacock will be compatible on all Fire TV devices, including Fire TV Stick 4K, Fire TV Stick Lite, Fire TV...
 


Page of 66 Next

Premier Sponsors

alarmcom-200x180.gif

Alarm.com - Parks Associates Premier Program

alarmcom-200x180.gif

bitdefender-200.jpg

Bitdefender

bitdefender-200.jpg

bitmovin-200.jpg

Bitmovin - Parks Associates Premier Program

bitmovin-200.jpg

brightcove-220.jpg

Brightcove - Parks Associates sponsor

brightcove-220.jpg

calix-200.jpg

Calix

calix-200.jpg

Cox-Communities-200x180.jpg

Cox Communities

Cox-Communities-200x180.jpg

everise-200.jpg

Everise

everise-200.jpg

@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

PA_Staff_Quotes_Patrice_v1_600x60.jpg

PA_Staff_Quotes_Patrice_v1_600x60.jpg

PA_Staff_Quotes_Paul_v1_600x60.jpg

PA_Staff_Quotes_Paul_v1_600x60.jpg

PA_Staff_Quotes_Paul_v2_600x60.jpg

PA_Staff_Quotes_Paul_v2_600x60.jpg

PA_Staff_Quotes_Jennifer_v1_600x60.jpg

PA_Staff_Quotes_Jennifer_v1_600x60.jpg