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Thursday, August 16, 2012

More African Americans, Hispanics Respond to Digital Audio Ads

According to TargetSpot, 42 percent of the U.S. population listens to digital audio. The study was conducted in January by Parks Associates. The firm surveyed 1,000 adult U.S. Internet radio listeners in homes with broadband who listen to at least once a month; African American and Hispanic listeners were oversampled.

From the article, "More African Americans, Hispanics Respond to Digital Audio Ads" by Daniel Mickens. 

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