ChipChick

Monday, September 24, 2012

How Tech Companies Poorly Market to Women: Part 2

Parks Associates conducted a HSN sponsored survey in 2011 and their findings showed that women consistently had more plans to purchase tablets, laptops and smart phones than men, which makes them pretty influential in the consumer electronic scene. Women might be major players in technology purchasing now, but looking through advertisements of the last decades, it seems pretty clear this was not always the case-or potentially, years and years of sexist misrepresentation.

Fro ...read more

Monday, January 23, 2012

Girls Buy More Hot Gadgets Than Boys

According to recent research prepared by Parks Associates for HSN, women are more likely to purchase “hot” tech products than men. That includes everything from LCD TVs, to tablets, to laptops and smartphones. It turns out that women tend to engage in digital activities more frequently than their male counterparts. As a matter of fact, once a woman owns a digital product, she becomes a heavy product user over time. That usage includes everything from watching video podcasts, to ...read more

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