Chain Store Age

Friday, October 18, 2013

Four-in-10 smartphone users buy with device

Four-in-10 (43%) of U.S. smartphone users purchased a good via their device in the last month. The new Parks Associates study “Mobile Commerce: Keys to Mass Adoption” also shows that 54% of Target shoppers have used their smartphone to make an in-store purchase in the last month, compared to 38% of Wal-Mart customers.

In addition, survey data shows that more than 25% of consumer electronics shoppers in broadband households have used mobile commerce apps on their smartphone t more

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