Friday, May 13, 2016

Over 80% Of Smartphone Users Who Own A Smart Home Device Have Downloaded Mobile Apps

Parks Associates research shows that 80% of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices.

"The growing interest in the smart home space has prompted a large number of players to enter the smart home ecosystem with their own devices, platforms, and solutions," said Harry Wang, Senior Research Director, Parks Associates. "This rapid expansion has resulted in a highly fragmented marketplace, and for compan ...read more

Tuesday, January 07, 2014

Mobile Wallet Usage to Increase to Over 40% of USA Smartphone Users by 2017

Over 40 million U.S. consumers, or 20% of all smartphone users, used at least one mobile proximity or mobile e-commerce wallet in 2013, and usage will increase to nearly 113 million, or 43% of all smartphone users, by 2017, according to Parks Associates.

"After years in development, the mobile wallet market is making progress towards viability," said Jennifer Kent, Senior Analyst, Parks Associates. "Mobile wallet apps exist at the intersection of marketing and payment, and b ...read more

Tuesday, November 26, 2013

60% of CE Holiday Shoppers Plan to Purchase at Least One Device on Black Friday

Around 60% of USA consumer electronics buyers plan to purchase at least one device this Black Friday, but the 4Q 2013 survey of U.S. broadband households also shows many consumers started their holiday CE shopping before this week.

Seventy-one percent of holiday shoppers have already started shopping for products.

"Retailers were wise to offer 'pre-Black Friday' sales this year because a huge majority of CE buyers started shopping early," said John Barrett, director, Con ...read more

Tuesday, June 18, 2013

Over 50% of Apple and Google Users Satisfied With Voice-Recognition Features

The majority of both Apple iPhone Siri users and Google Now users are "very" satisfied with the voice control and recognition technologies, according to a survey by Parks Associates. ­Specifically, 55% of Apple Siri users and 50% of Google Now users are "very" satisfied with the technologies.

"Adoption rates for voice control technologies have increased over the last year; roughly one-fifth of broadband users surveyed use either Siri or Google Now," said John Barrett, direct ...read more

Wednesday, April 17, 2013

Smartphones and Tablets Taking Over the Second-Screen Video Experience

According to Parks Associates, instances of mobile activities while watching TV increases significantly among Millennials, where consumers 18-34 are 70% more likely than other age groups to look up TV listings via a mobile device.

"The mobile device is the implied peripheral in the second-screen concept, but increasingly it is the first screen consumers look at during a video-viewing experience," said Brett Sappington, director, research, Parks Associates. "The growth of OTT ...read more

Thursday, November 29, 2012

Tablets Overtaking Laptops As Hottest Item This Christmas

U.S. consumers plan to spend over 33% more on CE devices this holiday season compared to last year, with the total amount increasing from $793 per household in 2011 to $1,058 in 2012.

A survey of 2,500 U.S. broadband households by Parks Associates, found 63% of households plan to make a CE purchase, a 37% increase over last year. Tablets and smartphones are the hottest items, and consumers express the greatest preferences for the Apple iPad and iPhone.

"Twenty-six percen ...read more

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