Canoe

Thursday, December 04, 2014

25% of U.S. homes to be streaming media via TVs by 2015

In the first nine months of 2014 alone, 10% of American households with a broadband connection snapped up a set-top box or a media streaming stick -- that's equal to total sales of the devices in 2013.

The days of linear television viewing -- where consumers accept what broadcasters have scheduled and when -- are quickly drawing to a close. "Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear, up from 38% in 2010, and it is already the majority fo ...read more

Friday, August 15, 2014

Security, peace of mind driving Internet of Things

According to a new report from Parks Associates based on a study of 10,000 US homes with a broadband internet connection, it's security and peace of mind that is driving initial interest in America. Nearly two thirds (64%) of all smart devices currently installed in households in the country operate as part of a security or home controls system.

"The smart home is an emerging market with multiple channels, from service channels to retailers such as Staples and Lowe's," said ...read more

Saturday, July 20, 2013

Immersive viewing: Second screen content hitting the spot

As more and more TV shows and broadcasters create supporting apps, in the U.S. at least the second-screen phenomenon is starting to become mainstream viewing behaviour, especially among younger digital native viewers.

According to Parks Associates, 14% of U.S. smartphone and tablet owners are already regular users of TV content apps and, despite the fact that this is a fairly new trend and an area where TV stations and program makers still aren't sure what users want, 75% of ...read more

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