Broadcasting and Cable

Wednesday, September 05, 2018

OTT Subscription Churn Rate Steady at 18%: Parks

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

Monday, February 26, 2018

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sappington, senior director of research at Parks Associates, said.

That’s been enough to keep the doors open, but many outlets — particularly smaller, niche offerings — are seeing their subscriber levels plateau.

“They don’t have the marketing knowledge or complexity and the c ...read more

Thursday, October 26, 2017

Most Broadband Homes Have Pay-TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay-TV service and at least one over-the-top video service, according to a new study by Parks Associates.

In its OTT Video & TV Everywhere: Partners, Alternatives and Competition report, Parks says that 53% of broadband homes subscribe to both pay TV and OTT.

“Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon, ...read more

Wednesday, August 23, 2017

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates.

In the first quarter, Roku increased it leading share of the streaming media player market in the U.S. to 37% from 30% a year ago.

The gain puts Roku further ahead of competitors including Amazon, Google and Apple.

"Roku emerged early as a U.S. market leader for streaming media pla ...read more

Tuesday, November 10, 2015

Net Insight Enters New Market to Solve Live OTT Challenges

According to market data (Parks Associates 2015), global OTT video subscription revenues are forecasted to increase from $9 billion in 2014 to $19 billion in 2019. The increasing demand for OTT content is expected to create an incredible market opportunity. This is especially true for live OTT offerings, such as global sports programs and other live events. However, today’s OTT delivery platforms and CDNs’ best effort solutions are not optimized for live. Today there is a delay ...read more

Monday, October 12, 2015

Charter Lineup Joins Roku

Charter said Spectrum TV will be available on Roku streaming players, its Streaming Stick and Roku TVs. The Spectrum TV app is also available on iOS and Android devices.

According to Parks Associates figures, Roku was the clear leader in streaming devices in 2014 with 29% of U.S. sales. 

From the article "Charter Lineup Joins Roku" by John Eggerton.

Thursday, July 09, 2015

OTT Password Sharing Carries a Price

The sharing of credentials and passwords for TV Everywhere apps and other types of over-the-top video services will cost the video industry $500 million worldwide in 2015, Parks Associates predicts in a new digital media research that examines video piracy.

The report, The Cost of Piracy, found that 6% of U.S. broadband homes use an OTT service that is paid by a person who lives outside the households.

Parks Associates noted that the biggest motivating factor for credent ...read more

Monday, June 01, 2015

‘All TV Is Going to Be Streamed’

Roku has been at the forefront of the video-streaming movement. Founded in 2002, the maker of a popular line of streaming-media players and adapters and a software platform that powers an expanding variety of smart TVs hardly qualifies as a startup anymore.

Amid fierce competition from Apple, Google and Amazon, Roku has managed to ship more than 10 million devices in the U.S. alone while pulling down more than $250 million in revenue last year. Through the third quarter of 2 ...read more

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