Brafton

Monday, July 22, 2013

Consumers not consuming video content in the same old way

As consumption totals pick up, consumer behavior is changing, according to a separate study from Parks Associates. In Q1 2013, approximately 14 percent of smartphone and tablet users downloaded brands’ content applications to view streaming clips.

“The latest round of apps is from content providers, not satellite and cable-TV companies,” pointed out John Barrett, Director or Consumer Analytics at Parks Associates. “They want to … enhance the viewing experience with second-sc ...read more

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