Biz Report

Tuesday, February 02, 2016

The Rise Of Voice Recognition And Its Effect On Content Marketers

According to the report, "360 View: Mobility and the App Economy", from Parks Associates, 39% of those smartphone users now use some sort of voice recognition software, rising to 50% among iPhone users.

"Among smartphone users ages 18-24, 48% use voice recognition software, and use of the "Siri" voice recognition software among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri" said Parks Associ more

Thursday, March 07, 2013

Platforms offer measurement, ad options for mobile brands

Finally, a new ad program is out there for app developers. From Rovi Corporation has released its Rovi Advertising Service, which supports both display and video ads for mobile devices and connected TV apps.

"As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network," said Heather Way, senior research analyst, Parks Associates. "More than ever, app developers with more

Page(s):   of   1
© 1998-2018 Parks Associates. All Rights Reserved.