Bidness Etc

Wednesday, May 25, 2016

Apple TV Sees Impressive Sales Growth in 2015

Apple Inc.’s (NASDAQ:AAPL) fourth-gen Apple TV unit sales grew 50% year-over-year (YoY) in 2015, MacRumors reports, citing data shared by Parks Associates. The full-blown OS and Siri integration helped lift sales of Apple TV during the year.

As per the data from Parks Associates, Apple TV ranked as the fourth most popular streaming device in the US, behind Roku, Amazon, and Google. Apple TV accounted for 20% of streaming media devices purchased during 1Q15-1Q16. In contrast, ...read more

Monday, April 04, 2016

Sprint Has Teamed Up With Amazon To Allow Subscribers A Chance to Sign Up For Amazon Prime On A Monthly Subscription

According to Parks Associates, 68% of smartphone subscribers stream music daily, 71% of them watch short clips of video, and 40% stream TV shows and movies. Given that 73% of Sprint customers use their phones to listen to music daily, this promotion seems to be quite well targeted.

From the article "Sprint Has Teamed Up With Amazon To Allow Subscribers A Chance to Sign Up For Amazon Prime On A Monthly Subscription" by Hassan Ali.

Friday, April 01, 2016

Would You Buy Amazon Prime for $11 Per Month With Sprint?

Sprint Corp. (NYSE:S) CEO, Marcelo Claure, praised Sprint’s innovation, and said that “America’s fastest LTE network” will help customers easily access Amazon’s entertainment service. Sprint cited a research by Parks Associates, which revealed that 68% of smartphone users stream music every day. 71% of mobile phone users watch short clips, while 40% stream longer videos such as movies and shows; LTE-enabled tablets have also helped the cause for these devices. Sprint also said t ...read more

Thursday, February 11, 2016

Apple iPhone Still America’s Favorite; Samsung Lags Slightly Behind

According to Parks Associates, Samsung follows Apple with a 31% US smartphone market share and is the most popular Android original equipment manufacturer (OEM). LG is on the third position, with a 10% market share. Other OEMs such as Taiwan’s HTC and Motorola have a contribution of 5% and 4%, respectively, in the US smartphone sales. The OEMs categorized as “Other” include emerging players such as OnePlus and Huawei, which collectively command about the same market share as LG. ...read more

Friday, August 21, 2015

Apple Inc. TV Fourth Most Popular Streaming Device: Parks Associate

According to MacRumors, Parks Associates has revealed figures from a recent research that depict Apple Inc. (NASDAQ:AAPL) TV was the fourth most popular device for streaming in the US last year. In a surprising twist, devices like Google Inc's (NASDAQ:GOOG) Chromecast, Amazon.com, Inc.'s (NASDAQ:AMZN) Fire TV, and Roku collectively surpassed Apple TV sales.

The data breakdown shows Roku is currently the most popular set top box, as it takes up 34% of all streaming devices so ...read more

Wednesday, May 27, 2015

Why Netflix, Inc. Password Sharing Could Prove Unsustainable In The Long Run

Digital media research conducted by Parks Associates reveals that as many as 57% of US households with a broadband connection use OTT video subscription to watch content online. However, the same survey reveals that 8% of these do not pay for the service they utilize.

Netflix has clearly taken a hit with this, with the company’s investor letter for the first quarter highlighting that this quarter has seen the lowest year-over-year (YoY) subscription growth in almost two year ...read more

Thursday, December 04, 2014

The Booming Online TV Industry: What’s Next?

Parks Associates, a US-based market research and consulting firm, published data about the market share of streaming device producers. It revealed that Roku retains its position as the leader in the market despite losing a significant percentage of its market share to new entrants.

The firm also found that of all the broadband users in the US, 10% purchased streaming devices in the first three quarters of 2014.

In 2013, Roku had a market share of 46%, while the second-la ...read more

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