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Wednesday, November 28, 2012

Consumers More Receptive To Connected TV Advertising

As more consumers adopt a digital lifestyle, complete with second-screen apps, tablets and connected TVs, brands are becoming interested in learning about connected TV advertising—who the viewers are and how they are engaging with this advertising. Parks Associates is at the forefront of this research and, at the Smart TV and Multi-screen Advertising Summit in San Francisco, senior research analyst Heather Way told us about some of the work they’ve been doing.

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