Austin Business Journal

Thursday, January 24, 2013

Parks Associates: 72% of U.S. consumers interested in tech support services prefer a comprehensive option and assistance

International research firm Parks Associates announced new tech support research today showing the do-it-yourself (DIY) model is the dominant, but not preferred, method for consumers setting up new connected or mobile devices.

The firm's Creating Holistic Consumer Technology Support Services reports, among U.S. broadband households purchasing new devices, 81% set up a new tablet on their own, 72% set up a smartphone on their own, and 60% set up a new home network on their own. ...read more

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