Atlanta Journal-Constitution

Friday, January 04, 2008

New gadgets debut at Consumer Electronics Show

"Technology has become so broad," said John Barrett, research director at technology forecasting firm Parks Associates in Dallas. "There's not that one something that everybody cares about anymore."

From the article "New gadgets debut at Consumer Electronics Show," by Bob Keefe.

Wednesday, July 11, 2007

Video games brace for invasion of ads

Gamers, get ready: Like it or not, advertising in video games is about to move to the next level.
Last year, advertisers spent $370 million placing their logos on billboards in virtual driving games, running ads on online gaming sites or reaching out to gamers in other ways.

Within five years, they'll likely spend a dizzying $2 billion, predicts technology research firm Parks Associates.

"It's definitely becoming a more established model for advertisers," said Michael Cai, t more

Saturday, November 19, 2005

Links with public to grow

"When you look at Cisco's network and backbone solutions and Scientific-Atlanta's strength at the [cable] head-end and [set-top box], it's really a good combination," said Kurt Scherf, an analyst at Dallas-based technology research company Parks Associates. "It really speaks to where the communications and entertainment services business are going."

From the article "Links with public to grow," by Bob Keefe 

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