ADWEEK

Thursday, September 06, 2018

New Research Shows We’re Now at Peak OTT

According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showtime. The research suggests that OTT users, despite the plethora of options, have found the interfaces they enjoy most and use them for long periods of time.

From the article "New Research Shows We’re Now at Peak OTT" by Sara Jerde.

Tuesday, January 16, 2018

How WWE Raw Turned the Brand Into a Global Entertainment Company

The WWE Network, the streaming service that shows WWE playoff matches and original programming, is presently the No. 2 sports OTT service, behind only MLB.tv, according to Parks Associates. Baker explained the service is profitable with 1.6 million paying subscribers at the end of Q3 2017, and it will keep growing in the high single digits.

From the article "How WWE Raw Turned the Brand Into a Global Entertainment Company" by A.J. Katz.

Wednesday, May 10, 2017

Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New research shows 32 percent of free trials for streaming services end in a subscription.

That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month, which followed the launch of DirecTV Now late last year.

“Free OTT trials are effective in converting a sizeable portion of trial users into subscribers,” said senior analyst Glenn Hower of Parks Associates, which conducted the study. Hower admits that while there is a potenti ...read more

Wednesday, April 19, 2017

Why Brands Like HBO and WWE Are Flocking to Streaming Subscription Services

In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch.

But with the average cable package now topping $103, according to Leichtman Research Group, and a new wave of direct-to-consumer services, viewers have more choices than ever in how they watch, via over-the-top, or OTT, services.

“The key advantage to launching a stand-alone service is growing their audience beyond the traditional pay-TV ecosys ...read more

Sunday, December 12, 2010

AdweekMedia Forecast 2011: Our editors take a look at what's ahead in key industry sectors

Three million U.S. broadband households plan to purchase an Internet-connected TV during the 2010 holiday shopping season, according to research conducted by Parks Associates. (The data below is also from Parks Associates.)

-- Nearly a quarter of U.S. broadband households already own at least one connected TV device.
-- By the end of 2010, over 40 million U.S. consumers will have a broadband-connected game console.
-- More than 8 million will have a PC-to-TV connection.
-- M ...read more

Monday, June 21, 2010

Media Vet Grubbs Signs With BrightLine iTV

From an expenditure standpoint, interactive advertising is still a nascent medium. According to Heather Way, analyst at Dallas-based market research firm Parks Associates, spending on interactive TV ads amounted to roughly $50 million in 2009. She sees the sector expanding exponentially over the next few years, exceeding $4 billion by 2014 -- assuming the successful rollout of Canoe Ventures' national advanced TV platforms.

Sunday, December 06, 2009

Brave New Targeted World?

According to Heather Way, analyst at Dallas-based market research firm Parks Associates, the proposed merger reinforces her latest projections: While spending on interactive TV ads will amount to a mere $49 million in 2009, she says, she sees the sector expanding exponentially over the next few years, exceeding $4 billion by 2014-assuming the successful rollout of Canoe Ventures' national advanced TV platforms. (Canoe is a consortium of six cable operators: Comcast, Time Warner C ...read more

Monday, February 23, 2009

Facebook Grapples With Revenue and Data

But as the company continues to struggle to find a sustainable revenue model while catering to an increasingly vocal user base, many believe that Facebook will soon impose some sort of tax or revenue sharing requirement on apps companies. "A deal of that sort is probably in the works," observed Anton Denissov, digital media analyst, Parks Associates.

From the article, "Facebook Grapples With Revenue and Data" by Mike Shields, Mediaweek

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