New research on the US broadband market estimates the US has more than 15 million households that have only mobile broadband service
New research from Parks Associates reports more than 12 million US households have cancelled their home broadband service and use only mobile broadband for their internet needs. Adoption and Perception of Broadbandfinds there are more than 15 million households in the US that have only a mobile broadband service, which includes more than three ...read more
New research addresses continuing impact of COVID-19 on broadband usage, CE product adoption, OTT service stacking, and churn rates
Parks Associates today released a new Quantified Consumer study, COVID-19: Impact on Communications and Entertainment, which reveals that in 3Q 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis. While consumers report broadband performance is keeping pace wit ...read more
Industry report examines the growth of vMVPD sector in the pay-TV market and future-facing challenges
Just released research from Parks Associates reveals 43% of US broadband households with traditional pay TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances during the COVID-19 pandemic created ...read more
New industry report evaluates potential impact of new SVOD services in OTT market
New research in Parks Associates’ The Next ‘Big 3’ in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next ‘Big 3’ in OTT evaluates this rise in service stacking and the impact of new SVOD services, including ...read more
OTT Video Market Tracker analyzes strategies and impact of new and existing video services in OTT space
New research from Parks Associates’ OTT Video Market Trackershows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when 19 services left the market, to only six ceasing operations in 2020 so far. The OTT Video Marke ...read more
Webinar featuring Amazon Web Services, Kaltura, and Parks Associates to discuss future trajectory for TV services on the journey to the cloudWebinar featuring Amazon Web Services, Kaltura, and Parks Associates to discuss future trajectory for TV services on the journey to the cloud
New Parks Associates consumer research finds 62% of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69% in Q1 2019, even as the avera ...read more
This webinar evaluates the various methods for providing voice control that work for the product design process while ensuring quality of service for mission-critical use cases.