Access and Entertainment

New research examines important role of content in driving subscriptions and the user experience

New OTT research from Parks Associates finds that viewers who favor at least one particular type or genre of video content spend 70% of their viewing time on average on services with a broad variety of content, such as Netflix, Tubi, or AMC+. Specifically, 44% spend 76% or more of their OTT viewing time on broad-based services, while 48% spend 25% or less on niche services. The f ...read more

Brightcove, Revry, and Washington Post share insights on attracting and retaining new video services subscribers and the role of niche services 

Consumer data from Parks Associates reveals 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service. In partnership with Brightcove, Parks Associates is presenting its latest consumer research during the industry webinar “OTT Customer Acquisition: Oppor ...read more

New whitepaper in partnership with Everise examines current trends and impact of life stages for OTT video services 

Parks Associates today announced that the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20% in five years. The new whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80% of millennials and Gen Zers say they view vi ...read more

New research report examines consumer trends in unbundling and rebundling video services 

New research from Parks Associates finds cord-cutters are spending $85 per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than what they were paying for traditional pay-TV service. The firm’s Quantified Consumer: Cutters, Nevers, and the Rebundling of Video, examines consumer trends in unbundling video services and the recent phenome ...read more

New research reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay-TV, and mobile services. The firm’s Video Services Dashboard reveals 82% of US ...read more

By the year 2024, the traditional pay-TV subscriber base will decline to 53 million US households 

New research from Parks Associates estimates that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services delivered over an operator- ...read more

New whitepaper developed for Cox Communities addresses growing demand for connectivity in multidwelling units

New research from Parks Associates reveals 40% of MDU renters in US broadband households are interested in bulk broadband internet bundled with their rent and 77% of those are willing to pay higher rent in exchange for these services. The firm also tracks growing ownership in smart home devices among MDU residents, with 41% of all MDU broadband households owning at l ...read more

55% of pay-TV households consider live sports important in decision to keep their service

New Parks Associates consumer research featured in its OTT Video Market Tracker shows 47% of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to stream Thursday n ...read more