Access and Entertainment

Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place

New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today’s Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services.

The study, conducted in the ...read more

Consumer research study finds standalone broadband increasing and bundles dropping

New consumer research from Parks Associates finds that more than three-fourths of US broadband households report it would be difficult for them to do without broadband service, a finding likely to increase following the widespread COVID-19 outbreak. 360 View: Broadband Services in the US reports that 60% of households would cancel their pay-TV subscription before canceling their broadband serv ...read more

Parks Associates and Swrve present data and insights on driving engagement and reducing churn in saturated OTT market 

International research firm Parks Associates finds the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018.  The firm will examine strategies for OTT services to counter churn and attract new viewers during the complimentary webcast “Driving Engagement and Reducing Churn in OTT,” cohosted with Swrve on Tuesday, March 17, 1 p.m. CT ...read more

OTT Video Market Tracker analyzes impact of new and existing video services in OTT space

New research from Parks Associates’ OTT Video Market Tracker predicts OTT video services will benefit as their recognition during awards season in video entertainment continues to expand. For this year’s Golden Globes, Netflix, Hulu, and Amazon earned a total of 47 nominations, nearly double the 25 they received last year, with the three services winning two awards each.

“Apple TV+ s ...read more

New consumer research examines demand for pay-TV features and subscription OTT video services

New research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.

The research, found in 360 View: Video Services & Connected Consumers, also reveals that 25% of US broadband households have watched video on a free, ...read more

One-third of US broadband households consider watching TV/movies at home as their top leisure activity

Parks Associates will preview the key 2020 trends and topics for connected entertainment and CE during the complimentary webcast “Looking Ahead to 2020: Video Entertainment and CE,” on Thursday, October 17, 1:00 P.M. CT. The research firm notes that watching TV and movies at home is the leading leisure activity among US broadband households, with 70% ranking it in their top ...read more

Partnerships, aggregation, and bundling in video services are key strategies for subscriber growth

Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to two or more OTT services. Partnering, Aggregation, and Bundling in Video Services reports only 33% subscribed to multiple services in early 2017 and 20% in 2014.

Partnering, Ag ...read more

Technology Market Assessment addresses 5G mobile technology and its impact in the IoT and smart home industries

New research from Parks Associates, Technology Market Assessment: 5G Network Services, finds that more than 33% of US broadband households cite some level of familiarity with 5G and over 40% of US broadband households are interested in 5G.

Technology Market Assessment: 5G Network Services examines several aspects of 5G, including the condition of the mobile mar ...read more