Access and Entertainment

55% of pay-TV households consider live sports important in decision to keep their service

New Parks Associates consumer research featured in its OTT Video Market Tracker shows 47% of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to stream Thursday n ...read more

New research on the US broadband market estimates the US has more than 15 million households that have only mobile broadband service

New research from Parks Associates reports more than 12 million US households have cancelled their home broadband service and use only mobile broadband for their internet needs. Adoption and Perception of Broadband finds there are more than 15 million households in the US that have only a mobile broadband service, which includes more than three ...read more

New research addresses continuing impact of COVID-19 on broadband usage, CE product adoption, OTT service stacking, and churn rates  

Parks Associates today released a new Quantified Consumer study, COVID-19: Impact on Communications and Entertainment, which reveals that in 3Q 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis. While consumers report broadband performance is keeping pace wit ...read more

Industry report examines the growth of vMVPD sector in the pay-TV market and future-facing challenges 

Just released research from Parks Associates reveals 22% of US broadband households with traditional pay TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances during the COVID-19 pandemic created ...read more

New whitepaper examines key phases of the OTT consumer journey and how data is used to best acquire, engage, and retain customers

Parks Associates today released the new whitepaper “Improving OTT Customer Engagement with Smart Data” on the final day of its virtual conference Future of Video: OTT, Pay TV, and Digital Media. The whitepaper, developed in cooperation with Salesforce, finds approximately 40% of US broadband households trialed at least one OTT service during the C ...read more

New industry report evaluates potential impact of new SVOD services in OTT market

New research in Parks Associates’ The Next ‘Big 3’ in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next ‘Big 3’ in OTT evaluates this rise in service stacking and the impact of new SVOD services, including ...read more

Top ten list reveals significant gains for Disney+, HBO Max, and Apple TV+ into top tier of US OTT services, while the “Big 3” remain unchanged

Parks Associates, ahead of the third annual Future of Video conference, today released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.

Parks Associates notes that recent entrants such as ...read more

OTT Video Market Tracker analyzes strategies and impact of new and existing video services in OTT space

New research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when 19 services left the market, to only six ceasing operations in 2020 so far. The OTT Video Marke ...read more