Access and Entertainment

New connected entertainment research examines shift in video consumption habits

Parks Associates today announced new connected entertainment research deliverables showing over 50% of U.S. broadband households now watch Internet video on a television screen. The IoT research firm examines this shift in video consumption habits of consumers, including usage of OTT services and the impact on the business of broadcast, pay TV, and online television.

“For years, the televisio ...read more

New Research Deliverables Examine Consumer Trends of Cord Cutters, Cord Shavers, and Cord Nevers

New research from Parks Associates reveals that 20% of U.S. pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. TV Services: Changing the Channel Package shows only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.

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New consumer research finds steady increase coincides with drop in pay-TV subscriptions

New cord-cutter consumer research from Parks Associates shows the percentage of U.S. broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View: Entertainment Services in U.S. Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.

“Pay-TV subs ...read more

IoT research firm announces new deliverables on connected entertainment and sharing economy apps

New research from Parks Associates finds that 71% of U.S. broadband households have Wi-Fi or Apple AirPort access and these Wi-Fi households average over 30% more computing devices than non-Wi-Fi households. 360 View: Entertainment Services in U.S. Broadband Households also notes that Wi-Fi homes average approximately 45% more connectable CE devices.

“Wi-Fi is by far the most ...read more

Analysts Examine Impact of 9^th Circuit Ruling on Password Sharing and OTT Business Models

Parks Associates today announced new data from the company’s OTT Video Market Tracker showing 55% of OTT services in the U.S. have a subscription-only business model, such as Netflix or Hulu. In Canada, 50% of OTT services offer subscription-only services.

“There is an enormous amount of change going on in the OTT space right now, with new OTT video services entering the market each ...read more

New Research Examines Pay-TV and OTT Adoption Trends in Spanish-Bilingual Households in the U.S.

New Parks Associates research shows bilingual Spanish-language broadband households in the U.S. are more likely to have pay-TV and OTT video service subscriptions than the average U.S. broadband household. 360 View Update: Pay TV and the Spanish Language Household, which analyzes a survey of U.S. broadband households where Spanish is spoken daily, reveals that 89% of these househ ...read more

Consumer research reveals revenue concerns for content providers as Internet video gains larger share of TV viewing time

Parks Associates announced a new research report today showing that U.S. broadband households watch an average of 3.8 hours of Internet video on TV screens each week, accounting for 20% of all video viewed on this device. Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming vid ...read more

Research Director to Present New Research from OTT Video Market Tracker at NAB Show April 18

In advance of the NAB Show next week,Parks Associates announced OTT data today showing that at the end of 2015, approximately 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% had done so.

Brett Sappington, Senior Director of Research, Parks Associates, will present the new data at the NAB Show next week in his se ...read more