Access and Entertainment

Parks Associates’ OTT Video Tracker analyzes competition from new vMVPD services in OTT video space

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies. The research comes from the firm’s OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US a ...read more

New study identifies key trends in pay-TV and non-pay-tv video entertainment spending

Research from Parks Associates finds the average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay TV declined from $84 to $76.  According to 360 View: Entertainment Services in the US, pricing pressure for consumer services is forcing increasing conflict in carriage negotiations, which in turn fuels the interest among providers in ...read more

Research examines use of data-intensive entertainment services among potential broadband cord cutters

New research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer mobile services are particularly susceptib ...read more

Parks Associates addresses the future of video distribution at The Pay TV Show in Analyst Roundtable and session featuring executives from Starry, T-Mobile, Verizon, and Viacom

New research from Parks Associates shows that approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broa ...read more

Consumer research provides insights on connected entertainment consumption in the UK

New research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24% in late 2018 from 12% in late 2015. IoT in the UK - Entertainment Products and Services reports that the intent to cancel is higher among households that watch online video services.

“Subscription streaming services, also ...read more

Industry research addresses current competition in gigabit-speed services   

New research from Parks Associates finds 22% of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39% of US broadband households do not know their broadband speed. Modern Broadband: Competition and Retention at Gigabit Speeds notes only 6% of US broadband households have gigabit-speed services and interest in upgrading to that speed of service has d ...read more

Research firm to present new OTT video research at the NAB Show on consumer perceptions, adoption, and use

New research from Parks Associates finds 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. The firm will present its OTT research at the upcoming NAB Show in Las Vegas, including highlights from OTT Video Services: Purchasing and Perceived Value, which reports that the conversion rate from free trial to paying subs ...read more

Whitepaper addresses strategies for service providers to deliver a superior smart home experience

Parks Associates today released a new whitepaper, Changing Dynamics of the Smart Home: Opportunities for Service Providers, which reveals that 71% of U.S. broadband households own a connected entertainment device. The whitepaper, sponsored by Calix, examines strategies for service providers to deliver a successful smart home experience that incorporates support, security, privac ...read more