3D Roundabout

Thursday, May 17, 2012

Study Finds Consumers Want More 3D Content Options at Home

The record-breaking box office success of “The Avengers,” in large part due to higher-priced 3D tickets, will increase consumer demand for access to 3D movies at home, according to analysts at Parks Associates. New research from the international firm shows U.S. 3D TV owners are satisfied with their TVs. A majority of them use their 3D TVs on a monthly basis, and 65% want access to more 3D movies.

Parks Associates recently released 3D TVs: Adoption, Use, and Purchase Intenti ...read more

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