Saturday, November 18, 2017

YouTube TV's about-face on TV apps is the right move

Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t ready to embrace such a radical shift to their TV viewing experience.

Though 18-to-33 year-olds are cutting the cord at higher rates, the behavior for people 34 and older is on the rise, growing from 8 percent of U.S. broadband households in the demographic group in 2015 to 12 percent in 2017, according to Parks Associates.

From the article "YouTube TV's about-face on TV apps is the right move" by Jennifer Van Grove.

Next: Streaming TV news: Apple, Amazon and Google can't decide if they're friends or foes
Previous: San Diego company packs 3D audio in small soundbar (and audiophiles are digging it)


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2022 Parks Associates. All Rights Reserved.