Tuesday, April 19, 2011

Why are electronics makers serving up half-baked gadgets?

Often, companies launching complex hardware-and-software packages are forced to make compromises in order to meet deadlines, said Harry Wang, a mobile analyst for market research firm Parks Associates.

Consumer acceptance of the software-upgrade process can make these fast-paced timelines viable, but "if a major function is missing, it will definitely hurt sales," he wrote in an e-mail."

These efforts must be meticulously coordinated," Wang added. "Everyone wants to make it a perfect launch, but the reality is that today's convergence devices are so sophisticated and advanced, and even basic features need to be designed in sync with other functions."

From the article, “Why are electronics makers serving up half-baked gadgets?” by Mark Milian

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