Saturday, April 21, 2012

Why all of the Pinterest

According to Kurt Scherf, VP & principal analyst at Parks Associates, “The visual aspect of Pinterest is one that separates it. It also goes beyond merely sharing status updates; it is a way to share concepts about life — recipes, clothing.”

“Pinterest’s viral nature moved quicker than other sites because of the strong visuals,” says Scherf. Whereas the content of tweets and status updates that make up Twitter and Facebook content expire quickly, and location check-ins on Foursquare become untimely after a few hours, Pinterest has evergreen content.

“A bride’s dress is going to remain far more relevant to a larger number of people than the cute thing that my 15-month-old might have done,” explains Scherf.

From the article, "Why all of the Pinterest" by Sara Ashley O’Brien

Next: 6-second vids have marketers a-Twitter


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