Wednesday, July 11, 2007

Video games brace for invasion of ads

ajc.comGamers, get ready: Like it or not, advertising in video games is about to move to the next level.
Last year, advertisers spent $370 million placing their logos on billboards in virtual driving games, running ads on online gaming sites or reaching out to gamers in other ways.

Within five years, they'll likely spend a dizzying $2 billion, predicts technology research firm Parks Associates.

"It's definitely becoming a more established model for advertisers," said Michael Cai, the firm's director of broadband and gaming. "How many more 30-second spots can you put on a TV show?"

From the article "Video games brace for invasion of ads," by Bob Keefe.

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