Tuesday, January 14, 2014

The Real Reason Google Paid $3.2 Billion For Nest

Google has left a bigger mark in hardware through its $13 billion acquisition of Motorola Mobility and the still experimental Google Glass, the Internet connected eyewear. Google also has also had some success with Chromecast, a device for connecting televisions to the Internet. Although companies have big hopes for the connected home, consumers are largely oblivious, analysts said. Relatively few know such devices exist and even fewer are willing to pay more to buy one.

“The largest barrier for the connected home is consumer awareness,” said Tom Kerber, a research director with Parks Associates. “The second barrier is the lack of a value proposition. Take a connected oven. You think, ‘What in the world do I need with that?’”

From the article, "The Real Reason Google Paid $3.2 Billion For Nest" by Verne Kopytoff.

Next: Google’s Chromecast Overtakes Apple TV in Battle for the Living Room
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