The Evolution of OTT Video Service and Pay-Tv - Insights From Verizon Media

by Parks Associates | Dec. 4, 2019

Jason FriedlanderSr. Director Product Marketing, Verizon Media gave his insights on the entertainment industry prior to the Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media.

Jason will participate on the expert panel The Future Role of Live TV on Tuesday, December 10 at 4:30 pm. Panelists who will join him on this session include:

  • Jim Long, CEO, Didja, Inc.
  • Scott Maddux, VP Business Development, TiVo
  • Blake Stuchin, VP, Digital Media Business Development, NFL
  • Stefan Van Engen, Senior Vice President, Content Programming and Partnerships, XUMO

The greatest disruption to the entertainment industry:

Rebundling - I think that as more and more services and products start going direct to consumer there is going to be a tipping point where consumers are going to want the experience of having everything in one place again. Cable Packagaes for streaming. Similar to what Disney is doing with +, Hulu & ESPN+.

The technology most likely to affect video services:

Bandwidth. US still has pretty poor internet penetration especially high speed outside of the coasts and major cities. As 5g launches and more and more users will get access to faster bandwidth the quality of video delivered will go up and making it a better experience for all users while putting up a potential technology issue in place for content providers.

The evolution of OTT video services:

OTT services will continue to evolve but content will out. Quality and UX will be second to whomever has the best collection of live and VOD content.

Changes in the user experience:

Personalized linear experiences. Whether it is a dynamically generated channel per user, based on their likes or it is an augmented version of a national broadcast type of feed users will get the live experience tailored for them.

What pay-TV will be like:

It better be personal and have relevant content, news and ads across many content providers. The company that nails this will win in the long run.

Tags: OTT, pay TV, smart TV

Next: Massive Modern Piracy as the Greatest Disruption to the Entertainment Industry - Insights from Synamedia
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