Monday, June 10, 2013

The 2013 Cable Show

Based on research from Parks Associates, Hulu Plus is most likely to cannibalize broadcast TV viewing. Over one-half of Hulu Plus subscribers watch programs on Hulu Plus instead of watching them on broadcast TV. In other research findings…

- 26 percent of U.S. broadband households own a smart TV and 46 percent own at least one set-top box.
- 63 percent of smart TV owners connect the set to the Internet, and 79 percent of these owners use the TV to watch premium online video on a monthly basis.
- 22 percent of U.S. broadband consumers check or update their social network on a smartphone or tablet while watching TV.
- Consumers will increase their weekly mobile video and TV viewing by 175 percent from 2012 to 2017.

The times are changing, no doubt.

From the article, "The 2013 Cable Show" by Marc Berman.

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2020 Parks Associates. All Rights Reserved.