Wednesday, May 09, 2012

TargetSpot 2012 survey: We sure do love online radio/audio

A new study commissioned by TargetSpot finds that Internet radio listening has reached a robust 42% among U.S. adults with broadband in their homes, an increase of 8% over last year. The digital audio advertising network’s annual Digital Audio Benchmark and Trend Study, conducted by Parks Associates, also finds that 80% of the digital audience listens online 1-3 hours a day, while 40% listen 1-2 hours per session. Additionally, 75% of listeners change stations multiple times on the same Internet radio service at least once a day, while nearly two-thirds switch to different Internet websites at least once a day.

From the article, "TargetSpot 2012 survey: We sure do love online radio/audio ."


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