Wednesday, August 14, 2013

Survey: Roku more popular for streaming than Apple TV

A new survey of consumers suggests Roku is more popular than Apple TV for streaming video content. Researcher Parks Associates said it surveyed 10,000 U.S. broadband households and found 37% of those with a streaming media device primarily use a Roku box, while just 24% use Apple TV.

Recent news reports say Apple TV has sold far more of its device than Roku, about 13 million Apple TVs through 1Q2013, compared to 5 million Rokus.

The survey found some 14% of households in the U.S. have a streaming device, more than double the number in 2011. Worldwide, 330 million connected TV devices are expected to be sold annually by 2017.

“Innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades,” said Barbara Kraus, director of research at Parks Associates. “As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices. Devices such as Roku’s streaming players and Google’s Chromecast will benefit from these market conditions.”

From the article, "Survey: Roku more popular for streaming than Apple TV" by Jim O'Neill.

Next: Video discovery frustrates consumers; TVE still unknown to most

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2020 Parks Associates. All Rights Reserved.