Wednesday, October 09, 2013

Survey: 1/3 Or More of Early Chromecast Owners Using Device Daily/Almost Daily

Early Chromecast owners appear to be integrating the device into their lives, with almost a third or more of them using it daily or almost daily, according to a survey conducted by research firm Parks Associates. Not surprisingly, using Chromecast to watch video on TV is most popular on a daily/almost daily basis (38%). But right behind is "displaying web pages on your TV" (36%), followed by "listening to online music through your TV" (32%).

YouTube was the most-used video source on a daily/almost daily basis (49%) followed by Netflix (47%), Hulu (38%), other video web sites (36%), HBO GO (30%) and Amazon Instant Video (30%). Note that all but the YouTube and Netflix usage must be happening by "tab casting" from the Chrome browser, since none of these video sources have yet integrated Chromecast's "casting" feature.

From the article, "Survey: 1/3 Or More of Early Chromecast Owners Using Device Daily/Almost Daily" by Will Richmond.

Previous: Report: Netflix Usage Holding Steady At Around 2,000 Minutes Per Subscriber Per Month

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