Thursday, December 04, 2014

Studios to Generate Record Homevideo Sales on Digital Platforms in 2014

Success of streaming media devices, like sticks and players, “hinges in large part on younger consumers’ preference for online VOD,” says Glenn Hower, a research analyst at Parks Associates. “Over 70% of video consumption still occurs on the television. The experience of watching on the big (TV) screen is still a key part of the video-viewing event, and purchasing a streaming device is simply an easier process than the research and price-comparison involved with flat-panel TV purchases.”

From the article "Studios to Generate Record Homevideo Sales on Digital Platforms in 2014" by Marc Graser.

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