Friday, April 08, 2011

Social gaming will be $5 billion industry by 2015, Parks Associates says

Market research company Parks Associates predicts that by 2015, social games will be worth a sweet $5 billion thanks to in-game advertising and virtual goods sales. Their forecast is based off the fact the social games already raked in $1 billion in 2010 alone."Gaming on social networks has quickly become the most visible category of online games," research analyst at Parks Associates Pietro Macchiarella said.

"Right now more than 250 million people play games like Zynga's CityVille and FarmVille on Facebook every month, and both game developers and marketers have taken notice. Big brands such as McDonald's and 7-Eleven have carried out cross-promotions with existing social games.""The abilities to measure the efficacy of different gameplay mechanisms, to tweak game design in near-real time, and to test new models are advantages that traditional gaming companies will never have," Macchiarella said. "Zynga's huge market share is the best proof of the competitive advantage made possible by properly leveraging consumer data." To the rest of the Facebook game creators, Parks Associates seems to suggest to try playing the Zynga game.

From the article, "Social gaming will be a $5 billion industry by 2015, Parks Associates says" by Joe Osborne

Next: FarmVille, Angry Birds double the number of gamers in three years


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