25% of smartphone users have a lifetime value of $5,000 or more to a mobile carrier

by Tejas Mehta | May. 7, 2014

Parks Associates research shows that 25% of U.S. smartphone users have a lifetime value to a mobile carrier of $5,000 or more, and Apple iPhone users in general have a higher value than Android users. Roughly one-third of iPhone users having a lifetime value of $5,000 or more versus just 22% of Android phone users.

Parks Associates' new mobile consumer reseach also shows:

  • More U.S. broadband households now have a smartphone than a desktop PC.
  • Mobile phone service is the most expensive home service in the U.S. 
  • At the end of 2013, households with unbundled mobile services spent over $100 per month on average. 
  • Among smartphone users, 22% have bundled mobile services, while 62% spend over $50 per month with unbundled mobile services.
  • Desire for a new phone is the main driver for mobile subscribers who are likely to switch providers in the next 12 months.


This year's CONNECTIONS Conference, May 13-15 at the San Francisco Airport Marriott Waterfront, will address several key topics within the mobile industry. Keynote speakers include  AT&T U-Verse, ARRIS, Cisco, iControl Networks, Ericsson, and several sessions, including "Wearable Computing: Driving New Connected Home Experiences" and "Apps and Innovations for Entertainment Content, Services, and Devices" on May 13 will analyze current market trends. 

For information on CONNECTIONS, visit www.connectionsus.com. If you would like to meet with me or any other Parks Associates analyst during the conference, email Holly Sprague to request a time.



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