Tuesday, March 27, 2012

Siri Is Popular With Consumers, But...

Currently, 87 percent of iPhone 4S owners use Siri on a monthly basis, according to a new Parks Associates survey (via The Wall Street Journal). Of these, many use the digital assistant to make calls and send text-messages. Less, however, use Siri to perform tasks such as to play music and schedule meetings.

One place Siri might not be welcomed is on the long-rumored iTV. According to the Parks Associates survey, just 37 percent of iPhone 4S users said they “definitely” wanted voice-commands on their television sets.

According to John Barrett, director of consumer analytics at Parks Associates, this is due to “limited enthusiasm” for the feature and concerns Siri wouldn’t work well in noisy areas.

From the article, "Siri Is Popular With Consumers, But..." by Bryan M. Wolfe

Next: Roku's Lead Over The Apple TV Grows, But This Could Be Temporary


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